being demonstrated by the increasing acceptance of the
as well as Farmers Markets
Farming all defying the marketing logic of the last 30 years
as the increased demand is not being driven by advertising push but
consumer demand. All these are
developing without the big marketing budgets that have created
companies like McDonald's.
In the book
The Longer Tail, Chris Anderson discusses how the internet is
creating great opportunities for niche producers across the board. Just
how this will translate in Australia where we have mostly
foreign owned mining companies driving up the cost of labour and the
value of the dollar with a devastating effect on mostly locally owned
manufacturers, farmers and
tourism businesses, remains to be seen. The major political parties
don't seem to understand that signing up to WTO agreements has destroyed
Australian Sovereignty and will become a threat to our food security. At
least the Liberal party was providing a forum for discussion of food
security on their
Road Map to Australian Food Security website.
Have you read this far? This page is now
receiving 400 visits per month, I'd love to know if anyone is reading
it, if you have I'd welcome your comments, email me,
. If you have read this far then you'd probably enjoy
A new way of looking at our world, an
inspirational work, Charles, the Prince of Wales, describes his views on
climate change for the first time, presenting a compelling case that the
solution to this problem lies in our ability to regain our balance with
Most of us don't know where our food comes from, how it's made and
at what cost. We don't know about the appalling conditions that many
workers endure to produce it cheaply, the long hours and low rates of
pay they offer and the damaging effects on the communities and
environment where the foods are produced. In
Blood, Sweat and Takeaways, six young fast food junkies will embark
on a grueling month-long journey into a world they know nothing about,
to discover the tough truth behind their fast food fixes.
Much of what happens in our society today is not driven by
any logic, but by marketing. I'd suggest that marketing has become
the science of presenting commercial and political opinion as if it was
a fact (Barry Green 2007) . Why else in system driven by economic
rationalists would our society be doing so many things that are
economically and socially and environmentally irrational, like driving gigantic four wheel
drives around the city's and eating more foods that are making us sick
and burdening the health system? The power of marketing is becoming a
threat to western democracies as discussed by Lindsay Tanner in his book
Sideshow, the dumbing down of democracy . Having said that, we are
lucky to live in a democracy that does allow its citizens to express an
opinion at a time when the best of American enterprise has brought us
and the Internet so that there can be a free exchange of ideas. No
longer is information controlled by organizations that can afford to
advertise on the old commercial media.
Matilda is an Australian website of news, analysis and satire. they
have been publishing intelligent coverage of Australian politics,
business, civil society, international affairs, media and culture since
2004. By filling in the gaps, New
Matilda makes an important contribution to public debate.
Australia's national broadcaster, the ABC has a great show
Transfer looks at how the advertising industry
. In times of war, this industry would be the propaganda
department of government. The practice of "Astro
Turfing" is explained on the ABC Background Briefing. The
Media Watch keeps an eye on all media in Australia
and challenges inappropriate and biased material. Check out their
Advertising goes native, the brave new world of ads
as news, or should that be news as ads? Can you even tell the
difference? And is that the point?
This website and associated radio service is funded by advertising,
but we only accept advertising from businesses that provide the
unique activities and attractions and products that you want to
find while holidaying in Western Australia. Why would you want to listen
if our programs were full of other crap?
you live here, or are planning to visit us, then a look around the site
starting at www.touristradio.com.au
will help you to make the most of your West Australian holiday experience.
God (or evolution) vs Satan
(anon, a received email!)
In the beginning God covered the earth with broccoli, cauliflower and
spinach, with green, yellow and red vegetables of all kinds so Man and
Woman would live long and healthy lives.
Then using God's bountiful gifts, Satan created Dairy Ice Cream and
Magnums. And Satan said, 'You want hot fudge with that? And Man said,
'Yes!' And Woman said, 'I'll have one too with chocolate chips'. And lo
they gained 10 pounds.
And God created the healthy yoghurt that woman might keep the figure
that man found so fair.
And Satan brought forth white flour from the wheat and sugar from the
cane and combined them.. And Woman went from size 12 to size 14
So God said, 'Try my fresh green salad'. And Satan presented Blue Cheese
dressing and garlic croutons on the side. And Man and Woman unfastened
their belts following the repast.
God then said 'I have sent you healthy vegetables and olive oil in which
to cook them'.
And Satan brought forth deep fried coconut king prawns, butter-dipped
lobster chunks and chicken fried steak, so big it needed its own
platter, and Man's cholesterol went through the roof.
Then God brought forth the potato; naturally low in fat and brimming
with potassium and good nutrition..
Then Satan peeled off the healthy skin and sliced the starchy centre
into chips and deep-fried them in animal fats adding copious quantities
of salt. And Man put on more pounds. God then brought forth running
shoes so that his Children might lose those extra pounds.
And Satan came forth with a cable TV with remote control so Man would
not have to toil changing the channels. And Man and Woman laughed and
cried before the flickering light and started wearing stretch jogging
Then God gave lean beef so that Man might consume fewer calories and
still satisfy his appetite.
And Satan created McDonalds and the 99p double cheeseburger. Then Satan
said 'You want fries with that?' and Man replied, 'Yes, and super size 'em'.
And Satan said, 'It is good.' And Man and Woman went into cardiac
God sighed ......... and created quadruple by-pass surgery.
And then ............ Satan chuckled and created the National Health
THE FINAL WORD ON NUTRITION
After an exhaustive review of the research literature, here's the final
word on nutrition and health.:
1. Japanese eat very little fat and suffer fewer
heart attacks than us.
2. Mexicans eat a lot of fat and suffer fewer heart attacks
3. Chinese drink very little red wine and suffer fewer heart
attacks than us.
4. Italians drink excessive amounts of red wine and suffer
fewer heart attacks than us.
5. Germans drink beer and eat lots of sausages and fats and
suffer fewer heart attacks than us.
6. The French eat foie-gras, full fat cheese and drink red
wine and suffer fewer heart attacks than us
CONCLUSION: Eat and drink what you like. Speaking English is apparently
what kills you.
Send this to at least 14 friends in the next 60 minutes to receive
absolutely nothing back and something good may not happen, but may, or
again may not, but who cares .
Here endeth the Lesson.